Crowdfunding 101…

So I recently bought a book just for one chapter on crowdfunding. Ths is what I learnt…..

It turns our there is one fundamental thing needed for a successful crowdfund campaign- apart from a good product obviously- you need good people, like a good rugby team, or a guys night out — you need that skaaawdd!

Below are the 7 archetypes needed for a super successful campaign.

1. Campaign Manager — So this is probably YOU right — the architect of the campaign — the engine — the person who co-ordinates everything and everyone. Directing the length, rewards, partnerships and then pushing the team forward to victory.
2. The Celebrity: Know anyone famous — get them involved — that’s what the big companies do…A celebrity endorsement can help to give a level of visibility that would make Kim and Ray J jealous 😜
3. Launch Affliates — so like any other affiliate deal — online publications, influencers in your space etc, can host links to your campaign on their site or they can share send our content, that will help drive traffic — the links will traceable and they get an automatic cut of every transaction — sounds fair…!
4. The Experts — so this depends on the nature of the deal — if its a fashion deal you need a high quality factory and suppliers — if its a watch deal — A master watch maker….basically the product person/people who manage the flawlessly put together item that will delight and not disappoint your audience.
5. Graphic Design Lead — In todays hyper visual world — Just underneath Kings and Queens you have designers — the people companies like Warby Parker and Everlane pay super racks to, in order to give them a polished and professionally styled look — so in this case — pretty straight forward — whatever the product — it needs to look good and have a thread of consistency all the way through. Perhaps you outsource this work but you still need someone to manage the process.
6. Tech Manager — Websites, Videos, Livestreams, Hangouts, shareable buttons — all things tech related! Doesn’t need to be a coder per se — but again someone needs to manage it.
7. Public Relations Manager — This is the person who makes sure the world knows why you’re awesome! Now you know what to do — what are you waiting for — go get em….

@CK_Atanga - is the founder of the world most awesome loungewear company….launching African production on a platform near you (very) soon…

www.wallsofbenin.com